MAKING A MARK ON-GROUND IN MALAWI

16 October 2023

Mahindra’s Channel Partner, Delta Automobile & Equipment Ltd. actively participated in the Annual Agri Expo, held at Lilongwe in Malawi, between 29th – 31st August 2023. The expo organised by the Ministry of Agriculture was a well-attended event

Delta Automobile & Equipment Ltd. carried forward the ‘Tayani Khasu’ Theme (which literally means Kick the Hoe), under which the Tractor Rental Program, an Initiative by Delta Automobile with Mahindra Range of Tractors & Implements, in Collaboration with Government of Malawi, was kicked off. at the Mahindra pavilion.

Aligning to the purpose of ‘Transform Farming, Enrich Lives’ Mahindra’s collaboration with the District Agriculture Development Department, helped establish a connect with Malawi’s small holding farmers to provide them with farm equipment on nominal rentals for primary and secondary land preparation activities. The ‘Tayani Khasu’ theme resonated well with the visitors, resulting in good footfalls at Mahindra’s stall

It was a remarkable moment when H.E. Hon. Lazarus McCarthy Chakwera (President of Malawi), graced the event & visited the Mahindra pavilion.

Participating in this expo set the tone for further expansion of brand Mahindra’s presence in the region.