IN THE SPOTLIGHT AT NOVI SAD

17 October 2023

The Novi Sad Fair is a joint-stock company which is also the leading fair institution in Serbia. It deals with organizing exhibitions and fair events, congresses and professional meetings. This year, the Novi Sad Fair was organized from the 20th – 26th of May 2023, in the city of Novi Sad, which is the economic center of Vojvodina, known to be the most
fertile agricultural region in Serbia  The fair celebrated two important jubilees this year – 100 years of the Novi Sad Fair and the 90th Agricultural Fair

The International Agricultural Fair, in Novi Sad is the largest and most important exhibition of farmers in Europe. It brings together all significant facets of agri-businesses and representatives of economic branches that rely on agriculture, from Serbia and the world Agropanonka, Mahindra’s business partner in Serbia participated in this year’s agricultural fair with an exclusively designed Mahindra booth, around an Indian theme, with a booth size of 800 sq. meters. The booth showcased a wide range of products which included 475, 575, 595, 6050 & 6060 tractor models. These models elicited a lot of interest from farmers, agri-producers, media and guests at large, visiting the fair, which generated significant enquiries for the models on display