05 May 2020
Having a training ground plays a vital part in staying smarter and sharper than the competition. Mahindra Ag North America stands by that fact.
Mahindra Ag North America’s Training Centre was inaugurated in Houston by Mr. Viren Popli (President & CEO Designate, Mahindra USA), Mr. Vinay Khanolkar (Sr. Vice President - Global Manufacturing), Mr. Madhav Kelkar (General Manager - Customer Care, International Operations) and Mr. Andrew Conville (Director After Sales Dealers, Mahindra Ag North America).
It has an advanced set up and training module which has been developed with valuable inputs from the IO Customer Care and Mahindra Excellence Centre teams. It covers the 6000, 7000 and 8000 series tractor models with a major focus on electrical, PST and SCR related diagnosis.
With the opening of this centre, members connected with Mahindra Ag North America, including their own team as well as that of the distributors, dealers and after sales service will benefit tremendously in terms of knowledge and skill upgradation.
In the year gone by, Mahindra was the fastest growing tractor brand in Brazil. According to ANFAVEA (Brazilian Association of Motor Vehicles Manufacturers and Independent Manufacturers), Mahindra registered a growth of more than 52.5% compared to 2018. There are a lot of factors which have worked in favour of Mahindra and contributed to this great success story. The amazing features of the tractor that meet the specific needs of Brazilian farmers, 5-year warranty and the fuel saving advantage are the best in class. The expansion of product portfolio and dealer network are Mahindra’s other plus points. The brand’s on ground presence with regular demos and its ‘Love at first test drive’ campaign added to its appeal. The numbers prove its stronghold in the Brazilian agricultural market, and there’s a vision and strategy to take this success further in this year.
The presence of Mahindra and Mahindra, the world’s largest tractor manufacturer by volume, at Agritechnica held in Hanover, Germany, between 10th – 16th November 2019,
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Important trade events offer the best platform to reinforce the brand’s might. Mahindra Ag North America made the most of the two biggest opportunities that February had to offer
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Mahindra made a high impact from the beginning of 2020 by being part of three important agribusiness events in Brazil
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An engaging presence at trade shows is a proven way to reach out to more members of the farming community. By being part of two expos during February,
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After grappling with the adverse effects of a spate of natural calamities like drought, flood and bushfires,
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Mahindra is making fast strides in South Africa to widen its reach and penetrate deeper into the farm equipment market.
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In Serbia, an aggressive and multi-pronged strategy was employed to enable the steady growth of the brand in the market.
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The better one knows the product, the better one gets at their job. The IO Customer Care tea organised product training sessions at
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When the year begins with a clear vision, an exchange of brilliant ideas and heightened motivation,
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How to add more success with every passing year? Analysing past year learnings and setting the roadmap for the year ahead makes for a good foundation.
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