State-of-the ART R&D
Our advanced R&D facilities help provide cutting-edge and innovative technology solutions to farmers across the globe.
We are driven by a vision to continuously innovate the future of farm production. We offer advanced and end to end farm mechanization solutions through a portfolio of global brands that cater to the customized needs of the farmers around the world.
Tractors
Implements
Harvesters
Rice Transplanter
Our advanced R&D facilities help provide cutting-edge and innovative technology solutions to farmers across the globe.
With robust manufacturing facilities across 8 countries around the globe, we raise the bar on excellence in quantity and quality every year.
At the forefront of Mahindra is it’s dedication to quality. We are the world’s first and only tractor manufacturer to win the prestigious Japan Quality Medal and Deming Application Prize.
Farming does not usually follow a neat timetable. One day you need to prepare the soil, the next day you need to sow, and before you know it, harvesting is…
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Farming has never been about the numbers. There is fuel to manage, labour to organise, crops to protect and weather that every now and then likes to surprise us all.…
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There’s rarely a timetable for farming. There is a month for ploughing, a month for sowing, then the work of tending the crops, reaping the harvest and the unending task…
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A farm does not have to stick to one job. One season may be for ploughing, another for sowing. The tractor can be kept busy all year round preparing for…
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For any farmer, buying a tractor is a major decision. It is expected to work long days, changing soil conditions, heavy loads and demanding farm operations without fuss. So, you…
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Tractors can make long hours in the field easier, but selecting the right one takes more than looking at its horsepower and price. Each farm has its own needs. Soil…
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To strengthen connection and shared growth within the organisation, Erkunt Traktör launched Bizden Biri (One of Us), an internal inspiration series aligned with Mahindra’s Rise philosophy.
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This year, Erkunt Traktör launched Rise Up, a mentoring program designed to build a long-term culture of development, collaboration and leadership
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Erkunt Traktör continued to reinforce its presence by engaging directly with farmers, partners and industry leaders through a series of high-impact exhibitions.
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With farming needs rapidly evolving across South Africa, Mahindra ensured a strong, on-ground presence.
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When the right people converge with a clear purpose, progress accelerates. In November, Mahindra brought together more than 150 dynamic participants including dealers,
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Across key agricultural regions, Mahindra has taken a practical approach by bringing its tractors, technology and expertise directly to the soil where decisions are made.
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Erkunt Traktör’s global partnerships grew deeper with visits by noted people, and affirmed confidence in its manufacturing excellence.
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From September to November 2025, Mahindra rolled out a focused digital video campaign across Facebook and YouTube to strengthen brand awareness in the tractor segment.
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Tudo Agrícola, Mahindra’s leading dealer in Rio Grande do Sul, expanded its reach into Erechim, one of the most productive agri-zones, known especially for its thriving poultry sector.
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Mahindra marked a strong presence at the first International Exhibition on Diversified Use of Potato, Export and Modern Preservation Technologies, held in December 2025 at ICCB, Dhaka.
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Mahindra is making fast strides in South Africa to widen its reach and penetrate deeper into the farm equipment market.
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After grappling with the adverse effects of a spate of natural calamities like drought, flood and bushfires,
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It is a grand feeling indeed! Mitsubishi Mahindra Agricultural Machine Co. Ltd. was awarded the Grand Prix at the 14th Japan Agricultural Newspaper Advertisement Awards held on July 13, which…
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M&M celebrates the seventh edition of the MSIAA with Agriculture Minister Radha Mohan Singh as the chief guest.
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In agriculture, attention to detail determines the quality of every harvest. Health is no different. This Pink October, Mahindra reinforced a simple, powerful message that caring for yourself is as…
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